Brain Awareness Week 2018

Saturday March 10th, 2018 : 9am - 6pm
Sunday March 11th, 2018: 9am - 6pm

Brains Work On the Mall !!

Brain Awareness Week is an international initiative to advance public awareness about the progress and benefits of brain research.
As with last year we took advantage of a wonderful opportunity for neuroscience outreach that was offered by the fortuitous timing of the Tucson Festival of Books, which was held on the UA Mall on March 10-11. An estimated 130,000 visitor attended. The festival put together a Science City area (estimated 30,000 visitors), and we had a spot in it for a "Brainworks" exhibit in the 'Science of You' tent.
The booth had activities designed to be attractive to people of all ages, including prism glasses and visual adaptation, a brain zoo including a human brain, a taste-vs-smell jelly bean game, some somatosensory and pain sensitivity tests, a hands-on test of your reflexes and reaction times, a live moth electrophysiology, and a make-a-neuron kid corner. The booth had some reading materials from the Dana Foundation and the SFN. We had more than 50 volunteers helping this year, and we estimate that more than 1000 people stopped by our stations in the course of the two days!


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Many thanks to all the volunteers!

Jean-Marc Fellous and Lynne Oland

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