Brain Awareness Week 2014

Saturday March 15th, 2014 : 9am - 6pm
Sunday March 16th, 2014: 9am - 6pm

Brains Work On the Mall !!

Brain Awareness Week is an international initiative to advance public awareness about the progress and benefits of brain research.
As with last year we took advantage of a wonderful opportunity for neuroscience outreach that was offered by the fortuitous timing of the UA Book Festival, which was held on the UA Mall on March 15th and 16th. An estimated 100,000 visitor attended. The festival put together a Science City tent, and we had a spot in it for a "Brainworks" exhibit.
The booth had a variety of activities designed to be attractive to people from little to adult, including prism glasses and visual adaptation, a brain zoo including a human brain, a taste-vs-smell jelly bean game, some somatosensory tests, a hands-on test of your reflexes and a kid corner. The booth had some reading materials from the Dana Foundation and the SFN. We had more than 50 volunteers helping this year, and we estimate that more than 1700 people stopped by our stations in the course of the two days!

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Many thanks to all the volunteers!

This year's event was sponsored by the Department of Neuroscience. With support from The Dana Foundation: Brain awareness week

Lynne Oland and Jean-Marc Fellous

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